Unleash Creative Magic: Bringing Greenery into Everyday Life with Hallo Hütte's Shelters
Auto-TranslationAs you stroll through the tranquil alleys near the Liuzhangli MRT station, you'll encounter an oasis nestled within a low grayish-white concrete building: Hallo Hütte. The glass door bears a bright orange logo, while a warm, smiling sun shines brightly overhead, nurturing all living things on earth, just as the shelter aims to infuse our lives with vitality.
The plant-loving duo Ingrid and GJ both had their own full-time jobs; Ingrid was a floral artist, while GJ worked in media as a photographer and video editor. With a unique perspective on aesthetics and design, they began to combine their interests and expertise around 2017, sharing their plant experiences with friends online through photos and writing during their spare time. When friends saw how beautifully their indoor plants thrived and harmonized with their home decor, they were not only surprised but also became interested in "plants." Ingrid mentioned that this positive feedback was enjoyable, as tiny plants could resonate with others and create a new way of interaction.
In 2019, the two transformed the rooftop of their apartment into an informal public space, allowing strangers beyond their friend circle to connect through reservations and open house events. Their success with several pop-up store invitations further boosted their confidence to open a shop. They decided to leave their jobs and fully commit to working with plants, and even as the pandemic erupted, it presented an opportunity to negotiate several product distribution deals.
GJ noted that Taiwan’s horticultural development is quite vibrant; however, it often revolves around production and sales or ends at flower markets, suggesting that there is much more room for imagination and possibilities. Ingrid shared that as consumers purchasing plants, they initially faced challenges without support—they had to explore the world of plants on their own. This prompted them to think about what practical services the shelter could offer to everyone. "In simple terms, the shelter is a plant store combined with a curated shop," said GJ. Yet, what's not simple is that the shelter embodies a magical space filled with various possibilities.
In 2019, the two transformed the rooftop of their apartment into an informal public space, allowing strangers beyond their friend circle to connect through reservations and open house events. Their success with several pop-up store invitations further boosted their confidence to open a shop. They decided to leave their jobs and fully commit to working with plants, and even as the pandemic erupted, it presented an opportunity to negotiate several product distribution deals.
GJ noted that Taiwan’s horticultural development is quite vibrant; however, it often revolves around production and sales or ends at flower markets, suggesting that there is much more room for imagination and possibilities. Ingrid shared that as consumers purchasing plants, they initially faced challenges without support—they had to explore the world of plants on their own. This prompted them to think about what practical services the shelter could offer to everyone. "In simple terms, the shelter is a plant store combined with a curated shop," said GJ. Yet, what's not simple is that the shelter embodies a magical space filled with various possibilities.
Discover Taiwan's Hidden GemsUncover Taiwan's coziest cafés, must-try local dishes, or secret spots — journé will take you to the stories behind the streets, guided by locals and shop owners.
Read on map to find the best spots nearby!Explore highlights from 50+ top travel magazines, anytime, anywhere
Read on map to find the best spots nearby!Explore highlights from 50+ top travel magazines, anytime, anywhereScan on your phone to open this article
Discover Taiwan's Hidden GemsUncover Taiwan's coziest cafés, must-try local dishes, or secret spots — journé will take you to the stories behind the streets, guided by locals and shop owners.Read on map to find the best spots nearby!Explore highlights from 50+ top travel magazines, anytime, anywhere
Read on map to find the best spots nearby!Explore highlights from 50+ top travel magazines, anytime, anywhereScan on your phone to open this article
