JOJA Entangled Creations - Crafting Vintage Berets with Japanese Antique Fabrics.
Auto-TranslationChifeng Street, brimming with a nostalgic vibe, features a dazzling array of vintage cafés and restaurants. Recently, a hat shop has opened that specializes in hats made from retro Japanese antique fabrics. The store offers a variety of styles including berets, newsboy caps, fisherman hats, and floral designs, allowing visitors to beautifully adorn themselves with the charm of colorful fabrics.
Josie, the founder of JOJA Entangled Creations, studied fashion design in the past, which fueled her passion for the field from a young age. Before establishing her own brand, she faced various challenges in her design journey, including a collaborative effort with several partners to launch a new brand that ultimately did not materialize. After deciding to open her own shop, she started by consigning her creations at a friend's store, eventually moving into department stores and setting up stalls. This journey provided her with valuable experience, leading her to create a space that represents her own brand closely. Stepping into her store feels like entering Josie's creative little room, where visitors can explore an array of vintage Japanese antique fabrics and unique hat designs—everything a result of Josie's hard work.
While she originally studied fashion, Josie now focuses on designing hats and has opened a hat shop filled with vibrant, kaleidoscopic patterns. She explains that the high costs associated with clothing production deterred her from fully immersing herself in that path; her rationality held her back, leading her to opt for hats instead—an endeavor with relatively lower costs and easier production. This choice has allowed her to align her passion with practicality, helping her brand thrive for seven years and remain steadfast.
While she originally studied fashion, Josie now focuses on designing hats and has opened a hat shop filled with vibrant, kaleidoscopic patterns. She explains that the high costs associated with clothing production deterred her from fully immersing herself in that path; her rationality held her back, leading her to opt for hats instead—an endeavor with relatively lower costs and easier production. This choice has allowed her to align her passion with practicality, helping her brand thrive for seven years and remain steadfast.
Discover Taiwan's Hidden GemsUncover Taiwan's coziest cafés, must-try local dishes, or secret spots — journé will take you to the stories behind the streets, guided by locals and shop owners.
Read on map to find the best spots nearby!Explore highlights from 50+ top travel magazines, anytime, anywhere
Read on map to find the best spots nearby!Explore highlights from 50+ top travel magazines, anytime, anywhereScan on your phone to open this article
Discover Taiwan's Hidden GemsUncover Taiwan's coziest cafés, must-try local dishes, or secret spots — journé will take you to the stories behind the streets, guided by locals and shop owners.Read on map to find the best spots nearby!Explore highlights from 50+ top travel magazines, anytime, anywhere
Read on map to find the best spots nearby!Explore highlights from 50+ top travel magazines, anytime, anywhereScan on your phone to open this article
