SUCCULAND - The return of desert colors, recreating an urban oasis landscape.
Auto-Translation Translations are AI-assisted and may not be fully accurate. Please read with discretion.The environment that plants require is not always suitable for human habitation. Since its inception, "SUCCULAND" has aimed to explore how to live closely in harmony with plants. After a complete renovation in 2021, it now showcases a fresh desert color palette, redefining the brand through "plant design." The initiative seeks to incorporate natural greenery into people's daily lives, striving to create a lasting possibility for humans and plants to coexist.
Founded in 2015, "SUCCULAND: Succulent & Gift" has made a significant impact with its comprehensive services in sales, consultation, design, and education centered around succulents. As a specialty store for succulents and pots, it began with a simple wish to "find a new home for succulents," combined with a vibrant operational model and a strong focus on gifts and curated selections. This has created a physical community platform for succulent enthusiasts, engaging in the realm of plant potting long before the current plant craze ignited, and it continues to cater to the burgeoning trend of greenery.
As it celebrates its sixth anniversary, SUCCULAND has undergone a transformation in both its internal and external image, unveiling a new look and space on December 9, 2021. The visual branding continues to creatively showcase the "fleshy" concept, while the renovated store emphasizes sandy colors and natural textures. Materials such as rice husks, sand, and clay are used to craft a fresh and organic atmosphere, creating a space where plants blend seamlessly with their environment. Neatly arranged plants in thoughtfully selected pots resemble a desert oasis, sketching a miniature therapeutic landscape within the urban setting.